Brand Ambassadorship · Campus Program · Coffee · CPG · 2020
La Colombe Coffee Roasters
A campus ambassador run well enough that the brand put her content on a billboard.
Project led by Blue Sitten
Disciplines
- Brand Ambassadorship
- Campus Activation Events
- Content Creation
- Weekly Performance Reporting
Industry
Coffee · CPG
Year
2020
Overview
Blue was a campus brand ambassador for La Colombe Coffee Roasters while at Florida Gulf Coast University. Her performance in the role helped kickstart La Colombe's presence in South Florida.
After she completed the program, La Colombe put up a billboard in her hometown using her content to promote the ambassador program itself.
§ The Problem
What they came to us with.
A coffee brand entering a new region has no local familiarity to lean on. The ambassador role existed to create it: get the product into students' hands, and make the brand feel present on a campus that had no reason to know it yet.
§ The Approach
How we answered.
She ran campus activation events, handing out coffee samples and getting students interested in the product in person, then built content around that presence rather than around the packaging alone.
She reported engagement on her posts every single week, so the brand could see what was landing while the market was still being built. That reporting cadence, and the content behind it, is what La Colombe later used to promote the ambassador program to the next round of candidates.
§ Outcome
Market presence
Helped kickstart La Colombe's South Florida presence
Recognition
Her ambassador content was used on a hometown billboard promoting the program
Reporting cadence
Weekly engagement reporting on ambassador content
On-the-ground activation
Ran campus sampling events and product intro activations