Restaurant + Bar Brand Elevation · Hospitality · Cocktail Bar & Tapas · 2025
Persimmon
An old folktale, elevated for a downtown cocktail bar.
Project led by Kalyana Grace
Disciplines
- Brand Strategy
- Custom Illustration
- Menu Design
- Mural
- Promotional Print
- Art Direction
Industry
Hospitality · Cocktail Bar & Tapas
Year
2025
Overview
A complete brand elevation for Persimmon, a cocktail bar and tapas restaurant in downtown Fort Collins.
The owner wanted the identity raised to match the room without losing the playful spirit guests come back for.
We pulled the visual language straight from the Korean children's folktale that gave the restaurant its name, The Tiger and the Dried Persimmon, a copy of which sits on display inside.
§ The Problem
What they came to us with.
Persimmon had the food, the room, and the regulars, but the brand wasn't carrying the warmth and wit of the space into anything a guest could take home, post, or remember.
The owner wanted to elevate the identity while protecting the playful, story-driven feeling that already lived inside the four walls.
§ The Approach
How we answered.
We anchored the brand elevation in the folktale itself.
The Tiger and the Dried Persimmon
The Tiger and the Dried Persimmon became a recurring motif across menus, print, and in-room moments, with custom illustration, refined typography, and a palette pulled from ripe fruit, lacquer, and lamplight.
From there, fully redesigned menus (food, drink, seasonal), an in-restaurant mural, and a suite of promotional materials, designed, sourced, and ordered end-to-end. Stewardship from concept through what's printed on the table.
§ The Menu
Spring 2026 menu design
Every element, illustration, type, and layout hand-made and designed. No templates, no stock. A menu meant to be held.
Tap the right side to turn the page
§ In the wild
From folktale to physical space
§ Identity & print
A full brand world, end to end
Story reference
§ Outcome
Location
Downtown Fort Collins
Deliverables
Menus · Mural · Print
Status
Live