Event Coverage + Production · Trades · HVAC · Community Events · 2025
Origin Arena
A 41,000-square-foot naming rights moment, captured like the campaign it deserved to be.
Project led by Blue Sitten
Disciplines
- Event Photography
- Day-of Social Media Coverage
- Post-Event Video Production
- Content Production
Industry
Trades · HVAC · Community Events
Year
2025
Overview
Origin Plumbing, Heating, Cooling & Electric put their name on a 41,000-square-foot arena at The Ranch Events Complex in Loveland, Colorado, and needed the opening to feel as big as the commitment. We provided full day-of photography, live social coverage, and produced the post-event video for their channels.
§ The Problem
What they came to us with.
A naming rights sponsorship is one of the largest brand moments a trades company can make. Without the right coverage, it's just a ceremony. With it, it becomes a story the community tells for years.
§ The Approach
How we answered.
We treated the ribbon-cutting like a brand campaign, not a calendar event. Day-of photography captured the facility, the milestone, and the people behind it. Real-time social content went live during the event. A produced post-event video gave the moment a life beyond the day itself, something Origin could share with customers, partners, and the community long after the scissors hit the ribbon.
§ The Film
The opening, on tape.
§ The Results
What moved.
A ribbon-cutting at a 41,000-square-foot, county-owned arena, co-presented with The Ranch Events Complex and Larimer County. The post-event video was published to Origin PHCE's social channels and YouTube. The opening has since welcomed over 1,800 youth and community participants through the facility.
§ The Outcome
What it became.
Origin Arena is now one of the most recognized trades sponsorships in Northern Colorado. The coverage we produced became their primary brand asset from the event, and earned us a contractor relationship with Origin PHCE that continues today.
§ Press & Coverage
In the press.
Listed · Colorado.com
Origin Arena↗
Featured · BizWest
The Ranch's 4-H Building Now Dubbed Origin Arena↗
§ Outcome
Facility
41,000 ft²
Participants Since
1,800+
Channels
Social · YouTube