Brand Content Strategy · Brand Advancement Manager · Grocery Retail · Public Affairs · 2022–2023
Publix
A national grocery brand, and one kindness campaign that started as her idea.
Project led by Blue Sitten
Disciplines
- Brand Content Strategy
- Campaign Ideation
- Event Media Direction
- CRM & Engagement Analysis
Industry
Grocery Retail · Public Affairs
Year
2022–2023
Overview
As Brand Advancement Manager on the Publix Corporate Public Affairs team, Blue ideated, strategized, and executed content across multiple channels, leading execution as project manager across departments.
The clearest creative credit from that time: the World Kindness Day social carousel was her idea, conceived and executed while she was on the corporate team.
§ The Problem
What they came to us with.
At corporate scale, brand content has to satisfy many departments at once and still feel like something a person would want to look at. The challenge was concepting work that could clear that bar and then shepherding it through the departments required to ship it.
§ The Approach
How we answered.
Blue coordinated new-store opening events alongside the media team, art-directing on-site coverage of each department so the visual storytelling stayed brand consistent across launches. She managed CRM programs and analyzed engagement metrics to shape communication strategy, then fed what she learned back into the next round of content.
Across all of it she acted as project manager between departments, keeping concept, approval, and execution moving in one line.
§ Outcome
Campaign concept
World Kindness Day carousel, her idea, executed corporate-wide
Store openings
Media coverage art-directed for new-store launch events
Role
Cross-department project management for content execution