Weld County Garage

§ The Problem

What they came to us with.

Dealership marketing defaults to inventory photos and price shouting. That gets scrolled past. The brief was to make a car dealership, and the routine maintenance work that comes with it, genuinely watchable, without losing the credibility that gets someone to walk onto the lot.

§ The Approach

How we answered.

Blue built and directed a creative group of videographers, designers, content creators, and print vendors to keep campaigns cohesive across the group. Vehicle video production and event activations were directed across 11+ locations, and the CRM and lead pipeline were rebuilt in Salesforce and HubSpot so content had somewhere to land.

She owned the Cornerstone Event, a 200+ employee company activation at the Greeley Stampede, sourcing and managing every vendor, coordinating logistics and timelines, and running on-site execution start to finish. She also led the Lucky You Sales Event, an integrated campaign spanning direct mail, a tiered scratch-ticket mechanic, coordinated email timing, a showroom event, and community activation.

Weld County Garage was featured in Greeley's City Lifestyle magazine (November 2024 issue, page 4). The content and photography Blue produced for social was recycled into that print placement, one shoot working across both channels.