Social Media · Typographic Solutions · Hospitality · Cocktail Bar · 2025
Elliot's Martini Bar
A martini bar with a feed that drinks like the room.
Project led by Kalyana Grace
Disciplines
- Organic Social Content
- Stylized Photo Shoots
- Typographic Solutions
- Content Bank
- Haiku Copywriting
- Creative Direction
Industry
Hospitality · Cocktail Bar
Year
2025
Overview
Ongoing social media content creation and typographic solution for Elliot's Martini Bar in downtown Fort Collins, CO. 100% organic and built to represent a small-business identity.
No boosts, no paid spend, no reels. Just the expression of the existing brand personality.
Stylized photoshoots fill a deep content bank, three-plus posts a week keep the feed alive, and haikus written to certain drinks have become a signature that regulars can quote back.
The point here isn't reach for reach's sake; it's trust. The feed has to feel like the room, so when someone walks in for the first time they already know they're in the right place.
§ The Problem
What they came to us with.
Great drinks and a great room don't translate themselves.
Elliot needed a content partner who could keep up with a working bar. By capturing new menu items, the people making them, and the people enjoying them, we build real trust with a local audience.
§ The Approach
How we answered.
Hands-on collaboration with the owner as visionary and us as her paintbrush. Stylized photoshoots to build content ahead of schedule, with a steady cadence of 3 posts per week.
These posts consist of custom typographic solutions to advertise menu items, paired with a custom haiku, written specifically to highlight the essence of each drink.
Pairing the artistic and un-corporate with a high-flash and film-like photography style to embody the ambience of the bar's atmosphere, we also showcase the extraordinary staff and community that make Elliot's so special at its core.
§ Outcome
Location
Fort Collins, CO
Cadence
3+ posts / week
Reach
100% organic