Client Wins · Origin Plumbing Heating Cooling Electrical (formerly Fort Collins Heating & Air)
Making blue-collar work entertaining, without making it a joke.
Making blue-collar work entertaining, without making it a joke.
Project led by Blue Sitten
Disciplines
- Social Media Management
- Short-Form Video
- Creative Direction
- Brand Voice
- Content Strategy
- Multi-Brand Coordination
Industry
Trades · Plumbing · HVAC · Electrical
Year
2026
Overview
Origin's technicians are professionals first. The brief was simple: create content that's funny and relatable enough to stop the scroll, while still reading as the work of a serious, skilled trades company, not a gimmick.
Over three months managing six accounts across both the FCHA and Origin brands, that meant positioning real technicians doing real jobs as the stars, with just enough personality to make people stick around and remember who to call.
§ The Problem
What they came to us with.
A 4th-generation, family-run Fort Collins home services company: started in 1996 as Fort Collins Heating and Air Conditioning, plumbing added in 2018, electrical added in 2024, and the Origin brand introduced alongside the FCHA legacy name to reflect the expanded scope. Both brands and both sets of social accounts still run in parallel.
The owners wanted their trades work to feel entertaining and relatable on social, but only a hint of goofy. They're professionals, and the content couldn't read as a joke.
§ The Approach
How we answered.
We managed six social accounts across the two brands simultaneously for three months, producing short-form video that showed real technicians doing real trade work. The tone was professional but funny: no corporate marketing-speak, no slapstick. Every reel had to be shareable and still leave the viewer confident these are the people you call.
§ The Results
Two brands, moving together.
Meta Business Suite performance data · July 7 – August 3, 2026
Fort Collins Heating & Air Conditioning
- 607.7K views (period total)
- 149 new follows, up 684% · net follows up roughly 3,500%
- 2.2K content interactions, up 214%
- 96.7K three-second video views
- Facebook page visits up 59%
- Conversations started up 800%, response rate up 100%
Origin Plumbing Heating Cooling Electrical
- 390.5K views, up 17%
- 38 new follows, up 375% · net follows up roughly 517%
- 1K content interactions, up 49%
- 27.3K three-second video views
Two brands, one team, six accounts, and every one of them moved in the same direction at the same time.
§ Featured Reels
A sample of the work, click through to watch on Instagram.
§ Also part of this engagement
A digital yearbook, built for the feed.
Alongside the video work, we designed a digital yearbook for Fort Collins Heating & Air, published as an Instagram carousel: a year of crews, jobs, and milestones laid out page by page so the team could scroll through their own history.
Tap the cover to open · tap the right side to turn the page
Want social content that makes people stop scrolling without making your team look silly? Let's talk.
Book a conversation→§ Outcome
Accounts managed
6 across 2 brands
Duration
3 months
Family generations
4th generation