Digital Yearbook · Instagram Carousel · Trades · HVAC · Social Content · 2025–2026
Fort Collins Heating & Air × Origin
A four-generation HVAC family, immortalized like a high-school yearbook.
Project led by Blue Sitten
§ The Yearbook · flip through it
Tap the cover to open · tap the right side to turn the page
Disciplines
- Concept
- Art Direction
- Collage Design
- Photography
- Social Content
- Carousel Design
Industry
Trades · HVAC · Social Content
Year
2025–2026
Overview
Fort Collins Heating & Air Conditioning has been keeping homes comfortable since 1934 - four generations strong. To celebrate the year (and the Origin partnership), we built a digital yearbook: a nine-slide Instagram carousel designed to be flipped through like the real thing.
Cut-paper ransom-note type, locker-room class photos, throwback baby pictures of the techs who 'leveled up,' and a giant company group shot to close it out. Nostalgic, scrappy, and unmistakably them.
§ The Problem
What they came to us with.
A 90-year-old trades company with a huge, tight-knit team and zero interest in looking corporate. They needed a piece of social content that felt personal and fun - something that showed off the people, the history, and the family spirit without reading like a stiff brochure.
§ The Approach
How we answered.
We leaned all the way into the yearbook concept. A cut-out collage cover, an 'Est. 1934 / Four Generations Strong' opener, superlative-style tech features with childhood photos, and a 'thank you for another fantastic year' send-off. Front and back covers stand alone like a real yearbook; the interior reads in spreads. Built specifically as a swipeable carousel so the format itself becomes part of the storytelling.
§ Outcome
Format
9-Slide Carousel
Heritage
Est. 1934
Generations
Four Strong